UP (Ultimate Provence)
La Garde-Freinet

AOP Côtes de Provence


Type(s) of agriculture Biodynamic farming / High Environmental Value (HVE3)
Activities Charged tasting / Events / Cycle path / Walking path/visit of the garden / Sale of local products / Visit the field/the cellar by appointment
Services Accessible to disabled persons / Area child / Hotel / Vignobles & Découvertes certified / Room rental / Electric vehicle charging / Catering on the spot


You've heard of the "wow effect," now discover the "UP effect." Ultimate Provence (UP) makes a lasting impression with its avant-garde, upmarket concept, halfway between an exceptional wine estate and a boutique hotel with an elegant, contemporary design. Located in the mythical Var hinterland, it is a new take on the Provençal art of living, shaking up the codes of this traditional region.


While discovering our organic wine remains the main feature of Ultimate Provence, there are many ways to enjoy the estate in your way: a visit to the cellar and vineyards followed by a tasting, a meal with chef Romain Franceschi, a night at the 4-star hotel-spa, a cocktail on the rooftop or feet in the sand at the brand-new beach club.

Original and unusual

The bottles' style reflects the vineyard's unique identity: sleek, original, and modern, enhancing the wines. The precious Ultimate Provence bottles are transparent and unlabelled, enhanced by elegant ribbed reliefs featuring the estate's logo, and reveal the typical aromas of Provençal grape varieties.