« Destination Vignobles » is a professional event which aims at promoting France and its vineyards to foreign buyers, organized by the French Tourism Development Agency Atout France. It is one of the many promotional actions that are led by Atout France to help market wine tourism in France.

Created in 2004, « Destination Vignobles » is held every 2 years in autumn and each edition is set in a different region of France. 12 years after the first edition in Bordeaux, Destination Vignobles is back in Nouvelle-Aquitaine from October 16th to October 17th.
This event dedicated to wine tourism is one of a kind in France.